Welcome to another episode of Podcasts Suck, where we explore the ins and outs of starting your own podcast. If you’ve ever found yourself sitting in front of a microphone, wondering what on earth you’re doing, or if you’re simply curious about the magic behind your favorite shows, you’re in the right place. Today, we’re diving into a topic that can transform your approach to sales and networking: how to turn cold leads into warm conversations through the power of podcasting.
The Cold Call Dilemma
Let’s face it: cold calling is a daunting task. In a world where people are inundated with sales pitches, the last thing anyone wants is to feel like they’re being sold to. Instead of bombarding potential clients with relentless sales messages, consider a different approach. What if you could invite them to share their story on your podcast? This simple shift in strategy can lead to more meaningful conversations and ultimately, more successful outcomes.
Imagine you have a pipeline of leads that you’ve been nurturing for months. Some of these leads may have fallen by the wayside, while others are still in the mix. Instead of reaching out with the same old “want to buy?” pitch, why not invite them to be a guest on your podcast? This approach not only changes the dynamic of the conversation but also positions you as someone who is genuinely interested in their story and expertise.
The Power of Invitation
When you invite someone to be on your podcast, you’re offering them a platform to share their insights and experiences. This is a completely different conversation than the typical sales pitch. People love to talk about themselves and their work, and by giving them the opportunity to do so, you create a more organic and engaging interaction.
For instance, instead of saying, “Do you want to start a podcast?” you could frame it as, “When do you plan to start a podcast?” This subtle shift in language can make a world of difference. It positions you as a facilitator of their success rather than someone trying to sell them something.
The Importance of Timing
One of the biggest hurdles in sales is timing. Many potential clients may not be ready to make a decision when you first reach out. However, if you can create a connection through your podcast, you increase the chances of them thinking of you when they are ready to make a purchase.
As I’ve learned over the years, if someone doesn’t sign up for a podcast strategy call within 48 hours, the likelihood of them coming back to you later is slim. This is why it’s crucial to act quickly and leverage the momentum created by your initial conversation.
Overcoming Excuses
Many people hesitate to start a podcast because they’re waiting for the “perfect time.” The truth is, there is no perfect time. Life will always present challenges and distractions. What separates successful individuals from those who struggle is the ability to make a decision and take action, regardless of their circumstances.
Your excuses will always be there, but the opportunity to connect with potential clients and grow your business through podcasting is fleeting. If you’re serious about making a change, now is the time to act.
The Podcast as a Networking Tool
A podcast is not just a platform for sharing information; it’s a powerful networking tool. By inviting guests onto your show, you’re building relationships and expanding your network. This can lead to new business opportunities, collaborations, and referrals.
Think about it: who wouldn’t want to be featured on a podcast? Most people are eager to share their stories and expertise, and by offering them this opportunity, you’re creating a win-win situation. You get valuable content for your podcast, and they get exposure and a chance to connect with your audience.
The Jab, Jab, Jab, Right Hook Approach
Gary Vaynerchuk famously coined the phrase “jab, jab, jab, right hook” to describe the art of giving before asking. In the context of podcasting, the jabs are all the value you provide to your guests and audience through engaging conversations and insightful content. The right hook is your ask—whether that’s for a sale, a referral, or another opportunity.
By giving so much value upfront, you create a sense of obligation for your guests to reciprocate. This is a powerful strategy that can lead to increased sales and stronger relationships.
Conclusion: Take Imperfect Action
In conclusion, if you’re sitting on the sidelines, waiting for the right moment to start your podcast, remember that someone out there is missing out on your insights and expertise. The time to act is now. Embrace the idea of imperfect action—get in the game, start the conversation, and watch as cold leads transform into warm, engaging discussions.
If you’re ready to take the plunge and start your podcast, I’m here to help. Reach out to me on Instagram or any of my social media platforms, and let’s discuss how you can leverage podcasting to change your life and business. Remember, podcasts suck if you don’t have one. Until next time, keep pushing forward!
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