Transcribing your podcast gives it an edge in terms of discoverability. Let’s face it, the days of typing random phrases into Google are long gone.
Now, Google and other search engines are more advanced than ever and can pick up on the text you have on your pages and posts. That way, if someone searches for a topic related to your podcast, your content can show up in the search results!
And, transcribing your podcast can also help make it more accessible to people with disabilities.
Think about it – not everyone is able to listen to your podcast. But if you provide transcripts then those people can still access your content and participate in the discussion. So in addition to improving discoverability, you’re also creating a more inclusive environment.
On top of that, transcribing your podcast can improve engagement. Audio and video files don’t really lend themselves to in-depth conversations but with transcripts, you can get right into the nitty-gritty topics of discussion. And with transcripts, people can easily Comment directly on the text file and share their thoughts instead of having to write out their thoughts in the comment section of a page or post.
And finally, transcribing your podcast can make it easier for you to repurpose content. Sure, you could re-record an entire episode if you need to use parts of it for something else, but why go through all the trouble?
With a transcript, you can quickly copy and paste sections of the conversation that you want to use for other projects.
All this to say, if you’re not transcribing your podcast already – you should be! It’ll help make your content more accessible, boost its discoverability, improve engagement and make it easier for you to repurpose content.
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Check it out for yourself here: https://otter.ai/referrals/7971KN5G
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